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Gordon G. Andrew
- Oct 19, 2015
- 2 min
Facing the #1 B2B Deal-Killer
In new business development efforts, B2B firms of all types are often challenged by prospective clients with this question: “Do you have...
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Gordon G. Andrew
- Oct 9, 2015
- 3 min
When Size and Performance Really Don’t Matter: The Fund Marketing Dilemma
There’s plenty of solid evidence to demonstrate that fund performance and fund size are not what’s most important to investors. But many...
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