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Marketing Craftmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Client Newsletters for B2B Firms is Content That's Dead on Arrival

Client Newsletters for B2B Firms is Content That's Dead on Arrival

Client Newsletters for B2B Firms is Content That's Dead on Arrival

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and...

Gordon G. Andrew

4 min read

Why Your Content Marketing Doesn't Drive Business Results

Why Your Content Marketing Doesn't Drive Business Results

Why Your Content Marketing Doesn't Drive Business Results

There are several reasons why so many companies see no direct connection between their content marketing and tangible business activity,...

Gordon G. Andrew

2 min read

Recent Posts

Effective Strategies for Sales and Marketing Alignment

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Marketing Moves Mid-Sized Consulting Firms Must Make Right Now — Or Prepare to be Left Behind

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Hijacking the Buyer’s Journey: A New Approach for B2B Firms

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In the AI Era, Earned Media Is the Currency of Credibility

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A CEO’s Guide to Protecting Brand Reputation in the ArtificiaI Intelligence (AI) Era

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Why "Boutique Firm" is Not a B2B Brand Strategy

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B2B White Papers Aren’t Dead. They’re Thriving, if You Evolve.

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Why Your B2B Marketing Return on Investment is Disappointing, and What You Need to Do About It

2 min read

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