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Re-Thinking the "Best B2B Advertisement of the 20th Century"
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,”...
Gordon G. Andrew
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Marketing Craftmanship® Blog
Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.
Our Marketing Craftmanship® Blog shares perspectives on B2B marketing, and professional services firm growth, thought leadership, and AI-driven credibility. Authored by Gordon G. Andrew, these short insights reflect more than three decades of experience helping business owners, CEOs, CHROs, legal and compliance leaders, and other senior executives strengthen their visibility, authority, and market positioning.
Each blog post focuses on practical, strategic ideas that help firms compete on expertise, stand out in crowded markets, and build the credibility signals that influence real decision-makers.
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