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Gordon G. Andrew
4 min read
Manage the Pedigree Factor in Professional Services Marketing
Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...


Gordon G. Andrew
2 min read
Your Case Studies are Worthless
The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...