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Gordon G. Andrew
3 min
Write Effective Pitch Letters to Grow Your Business
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
Gordon G. Andrew
3 min
Making B2B Buyer Shortlists: Is Your Firm Even in the Game?
For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...
