Gordon G. AndrewNov 27, 20183 minWrite Effective Pitch Letters to Grow Your BusinessOver the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
Gordon G. AndrewFeb 22, 20173 minMaking B2B Buyer Shortlists: Is Your Firm Even in the Game?For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)2 days ago2 min