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Highlander Consulting is a B2B marketing agency that helps clients to gain, keep and grow customers.

Sales and Marketing Alignment: Facing Professional Culture Clash

Sales and Marketing Alignment: Facing Professional Culture Clash

The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...

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4 Media Relations Lessons...Learned the Hard Way

4 Media Relations Lessons...Learned the Hard Way

How To Make Marketing An Invaluable Function

How To Make Marketing An Invaluable Function

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Social Distancing: Marketing's New Strategic Mandate

Social Distancing: Marketing's New Strategic Mandate

Are Pitch Letters The Cinderella Of Content Marketing?

Are Pitch Letters The Cinderella Of Content Marketing?

Why Clients Don't Value Your Ability

Why Clients Don't Value Your Ability

A 9-Step Marketing Success Recipe

A 9-Step Marketing Success Recipe

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

PR's "Big Lie" is Alive and Well

PR's "Big Lie" is Alive and Well

Bare Essentials: Marketing as a Necessary Evil

Bare Essentials: Marketing as a Necessary Evil

Recent Posts

4 Media Relations Lessons...Learned the Hard Way

How To Make Marketing An Invaluable Function

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Social Distancing: Marketing's New Strategic Mandate

Are Pitch Letters The Cinderella Of Content Marketing?

Why Clients Don't Value Your Ability

A 9-Step Marketing Success Recipe

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

PR's "Big Lie" is Alive and Well

Bare Essentials: Marketing as a Necessary Evil

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