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Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach. You’re firing at a flock of ducks
Gordon G. Andrew
4 min read
A 9-Step B2B Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
Gordon G. Andrew
4 min read
Skip the Marketing Plan. Try this "Easy-Bake" Recipe Instead.
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Most prospects sheepishly acknowledge that they don’t...
Gordon G. Andrew
4 min read
B2B Marketing Needs One Giant Step...Backwards
In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...
Gordon G. Andrew
3 min read
