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Gordon G. Andrew
3 min
The Power of Unsolicited Pitch Letters
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
Gordon G. Andrew
3 min
7 Signs that You're NOT a Thought Leader
Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse...
Gordon G. Andrew
3 min
The Role of Marketing in Intrinsic Selling
One of the most noteworthy articles on the subject of B2B selling was published in a 1966 Harvard Business Review article (#66213). In...
