marketing automation | highlanderconsulting

Gordon G. Andrew

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...

Gordon G. Andrew

Make the Short List...Or Die Trying

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...

Gordon G. Andrew

Sales and Marketing Alignment: Facing Professional Culture Clash

The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...

Gordon G. Andrew

Should Marketing Automation Customers be Pre-Qualified?

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...