Marketing Craftsmanship | B2B Communication

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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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B2B Marketing Needs One Giant Step...Backwards

B2B Marketing Needs One Giant Step...Backwards

B2B Marketing Needs One Giant Step...Backwards

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...

Gordon G. Andrew

3 min read

Recent Posts

Hijacking the Buyer’s Journey: How to Win Business Before the RFP

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In the AI Era, Earned Media Is the Currency of Credibility

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A CEO’s Guide to Protecting Brand Reputation in the ArtificiaI Intelligence (AI) Era

3 min read

Why "Boutique Firm" is Not a B2B Brand Strategy

3 min read

B2B White Papers Aren’t Dead. They’re Thriving, if You Evolve.

3 min read

Why Your B2B Marketing Return on Investment is Disappointing, and What You Need to Do About It

2 min read

Applying for a Restaurant Job Taught Me Two Important Lessons About B2B Marketing

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Jamie Dimon on the Importance of Curiosity in Leadership

1 min read

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