Marketing Craftsmanship | B2B Communication

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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Write Effective Pitch Letters to Grow Your Business

Write Effective Pitch Letters to Grow Your Business

Write Effective Pitch Letters to Grow Your Business

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...

Gordon G. Andrew

3 min read

How to Write Effective Unsolicited B2B Firm Pitch Letters

How to Write Effective Unsolicited B2B Firm Pitch Letters

How to Write Effective Unsolicited B2B Firm Pitch Letters

Over the past 20 years, most of my firm’s new business has been based on learning how to write effective unsolicited B2B firm pitch...

Gordon G. Andrew

3 min read

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