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Gordon G. Andrew
- Oct 25, 2023
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
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Gordon G. Andrew
- Feb 21, 2023
- 3 min
Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
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Gordon G. Andrew
- Jan 8, 2021
- 4 min
How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...
23 views0 comments
Gordon G. Andrew
- Sep 18, 2020
- 4 min
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
30 views0 comments
Gordon G. Andrew
- Mar 12, 2020
- 4 min
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
46 views0 comments