Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...

On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree...

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables”...

The first question we ask prospective clients is, “Do you have a Marketing Plan?” Most prospects sheepishly acknowledge that they don’t...

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...