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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Sales and Marketing Alignment: Facing Professional Culture Clash

Sales and Marketing Alignment: Facing Professional Culture Clash

Sales and Marketing Alignment: Facing Professional Culture Clash

The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...

Gordon G. Andrew

4 min read

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Applying for a Restaurant Job Taught Me Two Important Lessons About B2B Marketing

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Jamie Dimon on the Importance of Curiosity in Leadership

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