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Gordon G. Andrew
4 min read
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
4 min read
Social Distancing: Marketing's New Strategic Mandate
Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic...
Gordon G. Andrew
3 min read
Making B2B Buyer Shortlists: Is Your Firm Even in the Game?
For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...
Gordon G. Andrew
3 min read
The Death of Rolodex Marketing
Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business...
