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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Why B2B Companies Give Up On Content Marketing

Why B2B Companies Give Up On Content Marketing

Why B2B Companies Give Up On Content Marketing

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...

Gordon G. Andrew

3 min read

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Jamie Dimon on the Importance of Curiosity in Leadership

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