Marketing Craftsmanship | B2B Communication

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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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Are Pitch Letters The Cinderella Of Content Marketing?

Are Pitch Letters The Cinderella Of Content Marketing?

Are Pitch Letters The Cinderella Of Content Marketing?

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...

Gordon G. Andrew

4 min read

Write Effective Pitch Letters to Grow Your Business

Write Effective Pitch Letters to Grow Your Business

Write Effective Pitch Letters to Grow Your Business

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...

Gordon G. Andrew

3 min read

How to Write Effective Unsolicited B2B Firm Pitch Letters

How to Write Effective Unsolicited B2B Firm Pitch Letters

How to Write Effective Unsolicited B2B Firm Pitch Letters

Over the past 20 years, most of my firm’s new business has been based on learning how to write effective unsolicited B2B firm pitch...

Gordon G. Andrew

3 min read

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A CEO’s Guide to Protecting Brand Reputation in the ArtificiaI Intelligence (AI) Era

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Why "Boutique Firm" is Not a B2B Brand Strategy

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B2B White Papers Aren’t Dead. They’re Thriving, if You Evolve.

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Why Your B2B Marketing Return on Investment is Disappointing, and What You Need to Do About It

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Applying for a Restaurant Job Taught Me Two Important Lessons About B2B Marketing

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Jamie Dimon on the Importance of Curiosity in Leadership

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