Marketing Craftsmanship

Gordon G. Andrew

4 Media Relations Lessons...Learned the Hard Way

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...

Gordon G. Andrew

How PR Firms Promote False Credibility

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...

Gordon G. Andrew

7 Signs that You're NOT a Thought Leader

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse...