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Gordon G. Andrew
- Mar 13, 2021
- 4 min
4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
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Gordon G. Andrew
- Mar 8, 2018
- 2 min
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
89 views0 comments
Gordon G. Andrew
- Sep 12, 2016
- 3 min
7 Signs that You're NOT a Thought Leader
Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse...
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