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Marketing Craftsmanship Today

Gordon's LinkedIn newsletter — published when something worth saying demands more than a post. Longer-form perspectives on thought leadership, credibility, and business development for boutique advisory firms.

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Brief, direct perspectives on thought leadership, market credibility, and the business development strategies that boutique advisory firms actually use to grow. No trend summaries. No generic advice. Just the kind of thinking that comes from 40 years of doing the work.

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Why Your Law Firm Blog Doesn't Make the Phone Ring

Why Your Law Firm Blog Doesn't Make the Phone Ring

Why Your Law Firm Blog Doesn't Make the Phone Ring

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the...

Gordon G. Andrew

4 min read

What Type of Marketing Cry-Baby are You?

What Type of Marketing Cry-Baby are You?

What Type of Marketing Cry-Baby are You?

When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids...

Gordon G. Andrew

4 min read

B2B Marketers Need to Ask "Why Are We Doing This?" More Often

B2B Marketers Need to Ask "Why Are We Doing This?" More Often

B2B Marketers Need to Ask "Why Are We Doing This?" More Often

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to me and other...

Gordon G. Andrew

1 min read

Six Marketing Best Practices for Fund Managers

Six Marketing Best Practices for Fund Managers

Six Marketing Best Practices for Fund Managers

The underlying challenge of fund marketing is based on the significant and growing imbalance between supply and demand. There are far too...

Gordon G. Andrew

3 min read

"LinkedIn Settings 101" for Professional Services Providers Too Busy or Too Lazy to Figure It Out

"LinkedIn Settings 101" for Professional Services Providers Too Busy or Too Lazy to Figure It Out

"LinkedIn Settings 101" for Professional Services Providers Too Busy or Too Lazy to Figure It Out

LinkedIn has become an important marketing tool for all types of businesses, notably professional services. Despite its widespread use by...

Gordon G. Andrew

3 min read

Recent Posts

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Peter Drucker on the Four Roles of the CFO

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AI Marketing Madness: 5 AI Myths and Realities Every B2B Firm Needs to Understand

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Understanding the B2B Buying Process: The Importance of Due Diligence

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Google Page Rankings Alone No Longer Wins: Why and How B2B and Professional Services Firms Must Develop AI Credibility Marketing

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Keys to Driving Strategic B2B Marketing Success

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