B2B Marketers Need to Ask "Why Are We Doing This?" More Often
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to me and other regular contributors to B2B Marketing Zone, and 25 marketers responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that question—from influential bloggers like Michael Brenner, Paul Gillin, Cheryl Burgess, Jeff Cohen, Carla Johnson, Neal Schaffer, and J
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