There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...

The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...

“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship,...

Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...