Not all types of publicity have equal value, in terms of its potential to generate leads or revenue. 

There are 4 reasons why B2B firm content marketing fails

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...

Artificial Intelligence (AI) will not make people more effective content marketers.

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...

The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...