Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
Why Clients Don't Value Your Ability
For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that...
A 9-Step Marketing Success Recipe
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Many prospects sheepishly acknowledge that they don’t...
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
Is Your Client Newsletter a Marketing Albatross?
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....
Should Marketing Automation Customers be Pre-Qualified?
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...
Why Companies Give Up On Content Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...
What the US Marines Can Teach Your B2B Firm about Marketing and Sales
“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship,...
Manage the Pedigree Factor in Professional Services Marketing
Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...
