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Gordon G. Andrew
- May 22, 2017
- 4 min
Managing Brand Strategy…When Your Name is on the Front Door
Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful...
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Gordon G. Andrew
- Feb 7, 2017
- 4 min
How to Sell to Companies that are Out of Your League
The most enduring injustice in the world of B2B marketing is that, very often, a firm with strong brand perceptions will be selected over...
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