brand marketing | highlanderconsulting

top of page

Image by Adeolu Eletu

Marketing Craftsmanship Blog

Search

Gordon G. Andrew

May 22, 2017
4 min

Managing Brand Strategy…When Your Name is on the Front Door

Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful...

18 views0 comments

How to Sell to Companies that are Out of Your League

Gordon G. Andrew

Feb 7, 2017
4 min

How to Sell to Companies that are Out of Your League

The most enduring injustice in the world of B2B marketing is that, very often, a firm with strong brand perceptions will be selected over...

13 views0 comments

Recent Posts

To Win New Clients, Your B2B Firm Needs to Understand "Career Risk"

Nov 22
1 min

4 Reasons Why Your B2B Firm's Content Marketing Isn't Working

Nov 22
2 min

Client Newsletters for B2B Firms is Content That's Dead on Arrival

Nov 9
3 min

Three Good Reasons to Kill Your B2B Company's (Zombie) Blog

Nov 1
3 min

Alternative Investment Marketing Remains Stuck in Neutral

Oct 30
1 min

Revitalize Your Accounting Firm's Marketing Strategy

Oct 30
1 min

Three Marketing Hacks That Professional Services Firms Need To Embrace

Oct 30
4 min

Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)

Oct 25
4 min

1/12

bottom of page