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Gordon G. Andrew
4 min
How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...
Gordon G. Andrew
4 min
Sales and Marketing Alignment: Facing Professional Culture Clash
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...
