Search
Gordon G. Andrew
- Nov 22, 2023
- 2 min
4 Reasons Why Your B2B Firm's Content Marketing Isn't Working
There are 4 reasons why B2B firm content marketing fails
13 views0 comments
Gordon G. Andrew
- Oct 25, 2023
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
16 views0 comments
Gordon G. Andrew
- Sep 29, 2023
- 2 min
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
9 views0 comments
Gordon G. Andrew
- Feb 21, 2023
- 3 min
Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
17 views0 comments
Gordon G. Andrew
- Sep 18, 2020
- 4 min
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
30 views0 comments