There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...

For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...

For certain industries, such as financial services, that aggregate performance-related data – for example, in annual “league tables”...