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Gordon G. Andrew
- 2 min
4 Reasons Why Your B2B Firm's Content Marketing Isn't Working
There are 4 reasons why B2B firm content marketing fails
Gordon G. Andrew
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
- 2 min
Why Content Marketing Fails in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
Gordon G. Andrew
- 3 min
Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
Gordon G. Andrew
- 4 min
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
Gordon G. Andrew
- 4 min
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
Gordon G. Andrew
- 3 min
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
Gordon G. Andrew
- 3 min
Make the Short List...Or Die Trying
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...
Gordon G. Andrew
- 3 min
Why Your Company's Blog Doesn't Make the Phone Ring
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...
Gordon G. Andrew
- 5 min
Should Marketing Automation Customers be Pre-Qualified?
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...
