PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
10 Ways to Market Your Brand's Integrity
Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...
Manage the Pedigree Factor in Professional Services Marketing
Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...
