Gordon G. AndrewMar 13, 20214 min4 Media Relations Lessons...Learned the Hard WayMedia relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
Gordon G. AndrewMar 11, 20192 minPR's "Big Lie" is Alive and WellNearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. AndrewMar 8, 20182 minHow PR Firms Promote False CredibilityWall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)2 days ago2 min