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Publicity for Your B2B Business: Short-Term Sugar High…or Credibility Tool?
Not all types of publicity have equal value, in terms of its potential to generate leads or revenue.
Gordon G. Andrew
4 min read
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
4 min read
4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
Gordon G. Andrew
4 min read
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. Andrew
2 min read
First Aid for Media Burn
Regardless of how well a company communicates with the press, it stands a good chance of being "burned" on occasion. From minor misquote...
Gordon G. Andrew
4 min read
