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Marketing Craftsmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

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How To Make Marketing An Invaluable Function

How To Make Marketing An Invaluable Function

How To Make Marketing An Invaluable Function

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...

Gordon G. Andrew

4 min read

Recent Posts

Hijacking the Buyer’s Journey: How to Win Business Before the RFP

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In the AI Era, Earned Media Is the Currency of Credibility

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A CEO’s Guide to Protecting Brand Reputation in the ArtificiaI Intelligence (AI) Era

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Why "Boutique Firm" is Not a B2B Brand Strategy

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B2B White Papers Aren’t Dead. They’re Thriving, if You Evolve.

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Why Your B2B Marketing Return on Investment is Disappointing, and What You Need to Do About It

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Applying for a Restaurant Job Taught Me Two Important Lessons About B2B Marketing

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Jamie Dimon on the Importance of Curiosity in Leadership

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