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Gordon G. Andrew
- 3 min
Make the Short List...Or Die Trying
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...
Gordon G. Andrew
- 3 min
Making B2B Buyer Shortlists: Is Your Firm Even in the Game?
For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...
Gordon G. Andrew
- 3 min
The Power of Unsolicited Pitch Letters
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
