Marketing Craftsmanship

Marketing Craftmanship® Blog
A Smarter Approach to B2B Growth

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

The Marketing Craftmanship® Blog shares perspectives on B2B marketing, professional services growth, thought leadership, and AI-driven credibility. Written by Gordon G. Andrew, these short insights reflect more than three decades of experience helping business owners, CEOs, CHROs, legal and compliance leaders, and other executives strengthen their visibility, authority, and market positioning.

Each post focuses on practical, strategic ideas that help firms compete on expertise, stand out in crowded markets, and build the kind of credibility signals that influence real decision makers.

Social Distancing: Marketing's New Strategic Mandate

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it's