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Social Distancing: Marketing's New Strategic Mandate

Gordon G. Andrew

May 13, 2020
4 min

Social Distancing: Marketing's New Strategic Mandate

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic...

36 views0 comments

B2B Marketing Needs One Giant Step...Backwards

Gordon G. Andrew

Jun 28, 2016
3 min

B2B Marketing Needs One Giant Step...Backwards

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office...

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