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Using Negative Publicity for Negotiating Leverage
A behind-the-scenes PR tactic that’s occasionally practiced (most often by law firms on behalf of their clients) involves using the...

Gordon G. Andrew
4 min read


What Your Doctor Can Teach You About Business Growth
For many decades, physicians have been taught the “3 A’s” of a sound medical practice. They are the 3 qualities that their patients will...

Gordon G. Andrew
5 min read


Your Marketing: Is it the Love Child of Warren G. Harding?
After nearly a century of fighting for the legitimacy of her "love child" daughter, the long-time mistress of President Warren G....

Gordon G. Andrew
4 min read


Connect-the-Dots Marketing: A Gift from Steve Jobs
In his 2005 commencement address at Stanford University, Apple CEO Steve Jobs offered a "connect the dots" perspective on the random...

Gordon G. Andrew
3 min read


Marketing Your Fund to Zombie Investors
Gaining the attention and interest of investors and their advisors has always been a challenge. In our online world, it’s become even...

Gordon G. Andrew
3 min read