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First Aid for Media Burn
Regardless of how well a company communicates with the press, it stands a good chance of being "burned" on occasion. From minor misquote...
Gordon G. Andrew
4 min read
Making B2B Buyer Shortlists: Is Your Firm Even in the Game?
For most B2B companies, there's no way to predict when a prospect will purchase their product or engage their services. Sales cycle...
Gordon G. Andrew
3 min read
How to Sell to Companies that are Out of Your League
The most enduring injustice in the world of B2B marketing is that, very often, a firm with strong brand perceptions will be selected over...
Gordon G. Andrew
4 min read
Your Marketing Content: Is it Fake News?
The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...
Gordon G. Andrew
3 min read
How to Write Effective Unsolicited B2B Firm Pitch Letters
Over the past 20 years, most of my firm’s new business has been based on learning how to write effective unsolicited B2B firm pitch...
Gordon G. Andrew
3 min read
