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Investment-Related Publicity: How Clueless is Your Fund?
According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700...
Gordon G. Andrew
3 min read
Are You Really Marketing... Or Making Tactical Soup?
B2B firms invest significant dollars and hours creating and maintaining a broad range of marketing tactics that may or may not...
Gordon G. Andrew
2 min read
Marketing Best Practices for Alternative Investments
Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for...
Gordon G. Andrew
2 min read
Why Your B2B Marketing Isn't Working
There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage ....
Gordon G. Andrew
2 min read
The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds...
Gordon G. Andrew
4 min read
