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Gordon G. Andrew
2 min read
Are You Generating Low-Value Publicity?
Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...
Gordon G. Andrew
2 min read
Your Case Studies are Worthless
The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...
