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Gordon G. Andrew
- Nov 15, 2014
- 3 min
Death by Content: How Press Release Abuse Killed Public Relations
In the not too distant past, the sole purpose of a press release was to provide journalists with information likely to be of interest to...
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Gordon G. Andrew
- Nov 5, 2014
- 3 min
5 Secrets to Ray Dalio’s Hedge Fund Success
By most measures, Ray Dalio has achieved great success during his 65 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As...
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Gordon G. Andrew
- Nov 3, 2014
- 3 min
White Papers Aren't Dead. They're on Life Support.
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research,...
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Gordon G. Andrew
- Oct 28, 2014
- 2 min
How Branding Combats Decision Exhaustion
Being an entrepreneur is hard. It’s not just the long hours, the incredible risk and the need to focus intently on today (not to mention...
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Gordon G. Andrew
- Oct 23, 2014
- 2 min
Are You Generating Low-Value Publicity?
Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...
4 views0 comments