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Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
4 min read
Why Content Marketing Fails in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
Gordon G. Andrew
2 min read
Three Missed Opportunities in Law Firm Marketing
The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase...
Gordon G. Andrew
3 min read
Why Your Content Marketing Doesn't Drive Business Results
There are several reasons why so many companies see no direct connection between their content marketing and tangible business activity,...
Gordon G. Andrew
2 min read
Branded Interviews: Your Pathway to "Enlightened" Thought Leadership
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...
Gordon G. Andrew
3 min read
