Marketing Craftsmanship | Highlander Consulting | United States

Gordon G. Andrew

Three Missed Opportunities in Law Firm Marketing

The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase...

Gordon G. Andrew

Why Your Content Marketing Doesn't Drive Business Results

There are several reasons why so many companies see no direct connection between their content marketing and tangible business activity,...

Gordon G. Andrew

Branded Interviews: Your Pathway to "Enlightened" Thought Leadership

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own...

Gordon G. Andrew

4 Media Relations Lessons...Learned the Hard Way

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...

Gordon G. Andrew

How To Make Marketing An Invaluable Function

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...