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4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
Gordon G. Andrew
4 min read
How To Make Marketing An Invaluable Function
In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although...
Gordon G. Andrew
4 min read
Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows:...
Gordon G. Andrew
4 min read
Social Distancing: Marketing's New Strategic Mandate
Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic...
Gordon G. Andrew
4 min read
Are Pitch Letters The Cinderella Of Content Marketing?
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily...
Gordon G. Andrew
4 min read
