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Gordon G. Andrew
- Oct 30, 2023
- 1 min
Revitalize Your Accounting Firm's Marketing Strategy
If you think there's room for improvement in your accounting firm’s marketing and sales effort, you’re in good company. A study by...
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Gordon G. Andrew
- Oct 30, 2023
- 4 min
Three Marketing Hacks That Professional Services Firms Need To Embrace
There are many reasons why small and medium-sized professional services firms don't market themselves. Too busy with client work. Fear of...
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Gordon G. Andrew
- Oct 25, 2023
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
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Gordon G. Andrew
- Sep 29, 2023
- 2 min
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
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Gordon G. Andrew
- Aug 25, 2023
- 3 min
Three Missed Opportunities in Law Firm Marketing
The generation of attorneys who still consider any type of “marketing” to be unprofessional is diminishing, concurrent with the increase...
16 views0 comments