Write Effective Pitch Letters to Grow Your Business
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
Is Your Client Newsletter a Marketing Albatross?
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....
Make the Short List...Or Die Trying
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...
Sales and Marketing Alignment: Facing Professional Culture Clash
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
Conferences & Seminars: A Waste of Time, Money and Opportunity?
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is...
Preserving Brand Equity in a Corporate Turnaround
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its...
Make Your Corporate Anniversary Worth Celebrating
B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured...
Why Your Company's Blog Doesn't Make the Phone Ring
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...
10 Ways to Market Your Brand's Integrity
Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...
