Search
Seeing is Believing...in Marketing Your Professional Services Firm
Selling any type of professional service – from investment management, to forensic accounting or legal representation – involves two very...
Gordon G. Andrew
4 min read
Skip the Marketing Plan. Try this "Easy-Bake" Recipe Instead.
The first question we ask prospective clients is, “Do you have a Marketing Plan?” Most prospects sheepishly acknowledge that they don’t...
Gordon G. Andrew
4 min read
What the US Marines Can Teach Your B2B Firm about Marketing and Sales
“Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship,...
Gordon G. Andrew
4 min read
7 Signs that You're NOT a Thought Leader
Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse...
Gordon G. Andrew
3 min read
Three Marketing Projects for the Dog Days of Summer
It can be more difficult for B2B firms to capture market attention during the Summer months. But the flip side is that people often are...
Gordon G. Andrew
3 min read
