PR Playbook: Earning Your Seat at the Senior Management Table
While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their...
5 Ways to Merchandise the "Masthead Value" of Publicity
Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the...
Death by Content: How Press Release Abuse Killed Public Relations
In the not too distant past, the sole purpose of a press release was to provide journalists with information likely to be of interest to...
5 Secrets to Ray Dalio’s Hedge Fund Success
By most measures, Ray Dalio has achieved great success during his 65 years on earth. Unlike Donald Trump, Dalio didn’t inherit wealth. As...
White Papers Aren't Dead. They're on Life Support.
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research,...
How Branding Combats Decision Exhaustion
Being an entrepreneur is hard. It’s not just the long hours, the incredible risk and the need to focus intently on today (not to mention...
Are You Generating Low-Value Publicity?
Every year, companies waste time, money and opportunities generating publicity that accomplishes little or nothing in terms of tangible...
Your Case Studies are Worthless
The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In "How to Buy /Sell...
