Search
Should Marketing Automation Customers be Pre-Qualified?
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and...
Gordon G. Andrew
5 min read
Why Companies Give Up On Content Marketing
“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and...
Gordon G. Andrew
3 min read
Managing Brand Strategy…When Your Name is on the Front Door
Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful...
Gordon G. Andrew
4 min read
Marketing Lesson from Ian McTavish: 7th Generation Scottish Bagpipe Maker
On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree...
Gordon G. Andrew
4 min read
First Aid for Media Burn
Regardless of how well a company communicates with the press, it stands a good chance of being "burned" on occasion. From minor misquote...
Gordon G. Andrew
4 min read
