Marketing Craftmanship® Blog

Content that reflects our approach: designed to connect strategy to execution — and ensure your B2B marketing drives measurable business outcomes.

Our Marketing Craftmanship® Blog shares perspectives on B2B marketing, and professional services firm growth, thought leadership, and AI-driven credibility. Authored by Gordon G. Andrew, these short insights reflect more than three decades of experience helping business owners, CEOs, CHROs, legal and compliance leaders, and other senior executives strengthen their visibility, authority, and market positioning.

Each blog post focuses on practical, strategic ideas that help firms compete on expertise, stand out in crowded markets, and build the credibility signals that influence real decision-makers.

Three Marketing Hacks Professional Services Firms Need To Embrace

There are many reasons why small and medium-sized professional services firms don't market themselves. Too busy with client work. Fear of rejection. The belief that selling will diminish their professional stature. These are all great excuses that limit the volume of prospective clients, increase revenue volatility, and sometimes result in merging with another firm to survive or even closing up shop. Most lawyers, accountants, architects, doctors, financial advisors, graphic