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Gordon G. Andrew
- Jun 6, 2018
- 4 min
Sales and Marketing Alignment: Facing Professional Culture Clash
The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...
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Gordon G. Andrew
- Mar 8, 2018
- 2 min
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
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Gordon G. Andrew
- Jan 3, 2018
- 3 min
Conferences & Seminars: A Waste of Time, Money and Opportunity?
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is...
304 views0 comments
Gordon G. Andrew
- Nov 9, 2017
- 6 min
Preserving Brand Equity in a Corporate Turnaround
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its...
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Gordon G. Andrew
- Oct 24, 2017
- 4 min
Make Your Corporate Anniversary Worth Celebrating
B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured...
739 views0 comments