Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....

For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their...

The most recent survey of Chief Marketing Officers (CMOs) shows that not much has changed over the past 10 years. CMOs continue their...

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...