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Conferences & Seminars: A Waste of Time, Money and Opportunity?
Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is...

Gordon G. Andrew
3 min read


Preserving Brand Equity in a Corporate Turnaround
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its...

Gordon G. Andrew
6 min read


Make Your Corporate Anniversary Worth Celebrating
B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured...

Gordon G. Andrew
4 min read


Why Your Company's Blog Doesn't Make the Phone Ring
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if...

Gordon G. Andrew
3 min read


10 Ways to Market Your Brand's Integrity
Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...

Gordon G. Andrew
2 min read