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Gordon G. Andrew
- Oct 30, 2023
- 1 min
Alternative Investment Marketing Remains Stuck in Neutral
With rare exception, and despite research showing increased investor demand for transparency, most hedge funds, private equity, venture...
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Gordon G. Andrew
- Oct 30, 2023
- 1 min
Revitalize Your Accounting Firm's Marketing Strategy
If you think there's room for improvement in your accounting firm’s marketing and sales effort, you’re in good company. A study by...
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Gordon G. Andrew
- Oct 30, 2023
- 4 min
Three Marketing Hacks That Professional Services Firms Need To Embrace
There are many reasons why small and medium-sized professional services firms don't market themselves. Too busy with client work. Fear of...
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Gordon G. Andrew
- Oct 25, 2023
- 4 min
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
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Gordon G. Andrew
- Sep 29, 2023
- 2 min
Why Content Marketing Will Continue to Fail in the Age of Artificial Intelligence (AI)
Artificial Intelligence (AI) will not make people more effective content marketers.
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