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Gordon G. Andrew
- Jul 8, 2019
- 3 min
Two Reasons Why Marketing Fails at Small and Medium B2B Firms
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to...
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Gordon G. Andrew
- Mar 11, 2019
- 2 min
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
43 views0 comments
Gordon G. Andrew
- Feb 13, 2019
- 4 min
Bare Essentials: Marketing as a Necessary Evil
Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it...
98 views0 comments
Gordon G. Andrew
- Nov 27, 2018
- 3 min
Write Effective Pitch Letters to Grow Your Business
Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These...
85 views0 comments
Gordon G. Andrew
- Nov 9, 2018
- 3 min
Is Your Client Newsletter a Marketing Albatross?
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size....
31 views0 comments